9/2/2023 0 Comments Wechat advertising 2021Although Subscription accounts can post more articles, the absence of notifications makes them less noticeable. This type of WeChat official account is most suited for content-based businesses such as news organizations, associations, and small companies wishing to advertise their brand in China. Publications appear in users’ subscription folders with no notifications. They can publish once a day and up to eight articles at a time. Subscription accounts are specialized in information and brand communication. WeChat offers two kinds of official accounts for businesses advertising: Subscription accounts and Services accounts. Step one to WeChat marketing: Setting up a WeChat business account, but what type of account suits your business best? Source: China Internet Watch, designed by Daxue Consulting, KPIs of Wechat’s main features. How does WeChat marketing work and how do brands successfully advertise on WeChat? Let’s find out. Because of these new consumer trends and the dominance of WeChat online, the app is now one of the primary ways for domestic and foreign businesses to build a consumer base. Chinese consumers, especially the younger generations, have fully integrated digital technologies in their spending habits. Naturally, the sheer number of users and available data already makes WeChat marketing unavoidable for doing business in China, but it is not the only reason. WeChat ranks fifth as the most checked app in the world behind Facebook, YouTube, WhatsApp, and Instagram. More than 81% of users spend over one hour per day on the app. According to Hootsuite, Chinese people spend on average one third of their online time on WeChat. Boasting more than 1.3 billion monthly active users (MAUs), it is used for a wide range of applications from paying bills to ordering food, shopping or just checking friends’ social media posts. As a messaging app, social media platform, and mobile payment solution, WeChat quickly became a must-have application in mainland China. WeChat is a multi-purpose app released by Tencent in 2011. Risk assessment for a transport operator in Greater China. A world’s leading battery manufacturer setting its foot in China.A global tech company’s development of mobile payment in China.A global social media platform’s China export advertising expansion.
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